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Playable Ads – Hottest Trend in Mobile Advertising

Google and Facebook have announced their playable ads format, creating a new trend in the digital advertising industry. The number of advertisers who use playable ads for their marketing campaigns jumped from 33% in 2016 to 64% in 2017.

Playable ads are interactive marketing tools that provide a mini experience of the promoted game or app. They are usually in the form of HTML5 mini-games that can be finished in 2 minutes or less.

Playable Ads

The goal is to show the best features of the promoted app without relying on a long ad copy or static images. It also encourages users to download the full version using a call to action button.

With a short but engaging experience, playable ads can boost click-through rates and create loyal customers who are willing to provide positive reviews.

Learn more about this effective marketing technique by reading this case study.

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  1. HTML5 Playable Ads for Brands Traditional advertising strategies can burn your marketing budget, despite its effectiveness. Thankfully, the advancement of mobile devices fostered the boom of HTML5 playable ads. These ads are mini-games that give...

  2. Bravoloto Playable Ad The Bravoloto Playable Ad is part of Marketluck’s campaign to improve the engagement and user-base of their lottery game app. Its gameplay mechanics are similar to the actual Bravoloto app,...

  3. How to Build Interactive HTML5 Ads Interactive HTML5 ads are effective marketing tools that offer high engagement and click-through rates across multiple devices. If you also want to leverage on this technology, here’s a short guide...

  4. HTML5 Game Development Facebook, Twitter and G+ The official HTML5GameDevelopment.org Facebook page up at: http://www.facebook.com/Html5GameDevelopment The official HTML5GameDevelopment.org Twitter account is at: https://twitter.com/#!/gamedevhtml5 The Google Plus page is up at: https://plus.google.com/b/106608051085232600929/ All are updated automatically via the...

  5. Discussion of Facebook Mobile’s HTML5 gaming platform There’s an interesting article on GameZebo talking about the launch of Facebook’s Mobile gaming platform – it doesn’t have a lot of positive things to say right now (which I...

marketing, playable ads, promotional ads
HTML5 News, Industry-2

License HTML5 Games

Are you a company looking to license HTML5 games? We recommend MarketJS.com, a B2B platform for licensing games.

MarketJS has over 300 HTML5 games for licensing. They also provide additional services such as game reskin, custom development, and white label portals.

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