Marketing a Movie Using a Browser Game – Ice Age: Collision Course
20th Century Fox recently developed a browser game for their latest animated film, Ice Age: Collision Course. Players help Scrat clear an asteroid field by sinking all the planets in the collision course order. A clever rendition of a pool/billiard type game, with the acorn as the cue ball, and the nine planets as the billiard balls that have to be pocketed in a specific order. Read the case study, then play the game.