HTML5 Games in Uber Cars Boost Digital Marketing Potential
If you’re looking for an effective strategy for marketing your brand digitally, an effective strategy would be installing HTML5 games in Uber cars. This was already implemented for Uber cars in Egypt, which caters to 500,000 rides daily.
The strategy is about creating a unique and engaging experience that will captivate a passenger’s attention within the first 6-minutes of their ride. To do so, the Uber vehicles will be installed with a tablet that’s pre-loaded with games, videos, and other digital content.
The games are developed using HTML5 framework, which means that they can run on devices that can open a modern web browser. There is no need to install apps or plug-ins just to play, either. This makes the game cost-effective to develop and accessible to your target market.
Installing games can keep a passenger entertained throughout their travel, and thus, adding positive reinforcement to your brand.
Learn more about this digital marketing strategy here.