HTML5 Games for Luxury Brands

Most luxury brands are stepping out of the runway to find new avenues where they can market their products.

Bobbies, a luxury shoe brand, have worked with developers to create HTML5 games for their seasonal marketing campaign.

They released this game, during the Christmas season, which is the busiest time for their business. This ensures that they can get the highest engagement for their brand.

bobbies html5 game

To capture the interest of their target market, Bobbies adapted a game-based competition where participants can win prizes.

Players can win a pair of Bobbies shoes or a custom survival kit every week. There is also a leaderboard that shows who the top players are.

Aside from the prizes, people are more engaged to play because of the game’s accessibility. It is made with HTML5 technology, so players can open the game without downloading any apps.

Learn more about this effective digital marketing tool in this case study.


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