Bravoloto Playable Ad
The Bravoloto Playable Ad is part of Marketluck’s campaign to improve the engagement and user-base of their lottery game app. Its gameplay mechanics are similar to the actual Bravoloto app, but it has a guide to help new players.
When players tap the shuffle button, the Bravoloto grid will be filled with random numbers and symbols. Once they’ve submitted their free grid, a Call to Action pop-up will appear, encouraging them to download the app so they can validate the ticket.
This playable ad is effective because it featured the essential mechanics of the original app, while still enticing them to download the full version. In just a few seconds of playing, they’ll feel the thrill of winning in an online lottery.
Find out more about the effectiveness of playable ads in your marketing campaigns by checking this case study.
Wanna learn how to create a playable ad? Check out this tutorial.