Bonus Bucks HTML5 Game Portal For MTN Group
MTN Group, a South-African mobile network provider, has launched the Bonus Bucks HTML5 Game Portal for their subscribers.
With just an SMS subscription, subscribers to this game portal can access hundreds of HTML5 games on their smartphones. The games come in different genres like Match 3, Action, Puzzle, Strategy, and more. Subscribers don’t need to download additional apps or plug-ins to play.
Aside from enjoying HTML5 games, players can also win prizes in MTN’s daily draws. Prizes can reach up to R1,000,000 in cash to entice more people to subscribe to the portal.
This portal additional revenue for MTN thanks to the subscription fee. Since the games are fun to play, customer loyalty and brand engagement are also increased.
Learn more about the development of this game portal in this case study.