Utilizing HTML5 Games for Retail Business
Most retailers have to face intense competition, especially now that online stores are easier to set up. One of the effective methods to stay ahead of the pack is to use HTML5 games to bring in new customers and retarget past shoppers back into the retail stores.
Supermarket chains, apparel, and other types of retailers can collaborate with HTML5 experts to create a game that markets their services.
Games are engaging because it makes an audience think and interact with a virtual world and other players online. When they get hooked on a game, they’ll play it over and over again. This can lead to better brand recognition and build strong relationships with a target market.
HTML5 games can take advantage of a rewards system. Giving free coupons, in-game items, or actual products will give audiences a reason to visit a store or website. For better engagement, rewards systems can be done as competitions or raffles.
HTML5 technology is cost-efficient. any HTML5 game engine can be reskinned with a brand to reduce production costs. Furthermore, games built with HTML5 are playable with any modern computer devices such as smartphones, laptops, tablets and many more.
Retailers could also transform any HTML5 game into a lead generation tool. Just add in registration forms to gather leads for future marketing purposes. Check out this white label trivia quiz game to know how lead generation is implemented on games.
Read this case study to learn more about the advantages of this marketing tool.
