Branded Game for Marketing in the Automotive Industry
Stay on the Road is a HTML5 branded game for Monro – a company that specializes in car repair and maintenance.
Players have to race with other cars to reach the finish line. But unlike other games, you need to complete the race without crashing into other cars or roadblocks.
With its unique racing mechanic and theme, the game effectively promotes the company’s brand and standard for safe driving. This is also made with HTML5 technology, which allows the game to be played on multiple devices that can open a web browser.
Monro’s promotional game was a reskin of a previous title called Confident Driver. The design elements were changed to fit the company’s branding and image. Through reskinning, companies can reduce their costs in game development without sacrificing the quality.
Read the full case study to learn how HTML5 technology can help boost brand awareness.