HTML5 Game Development
   
  • HOME
  • News
  • Tutorials
  • Engines
  • Demos
  • Tools
  • Partners
  • Mobile HTML Game
  • Guess The Celebrity
  • About us

Playable Ads – Hottest Trend in Mobile Advertising

Google and Facebook have announced their playable ads format, creating a new trend in the digital advertising industry. The number of advertisers who use playable ads for their marketing campaigns jumped from 33% in 2016 to 64% in 2017.

Playable ads are interactive marketing tools that provide a mini experience of the promoted game or app. They are usually in the form of HTML5 mini-games that can be finished in 2 minutes or less.

Playable Ads

The goal is to show the best features of the promoted app without relying on a long ad copy or static images. It also encourages users to download the full version using a call to action button.

With a short but engaging experience, playable ads can boost click-through rates and create loyal customers who are willing to provide positive reviews.

Learn more about this effective marketing technique by reading this case study.

Share List

You might also find this interesting:


  1. HTML5 Playable Ads for Brands Traditional advertising strategies can burn your marketing budget, despite its effectiveness. Thankfully, the advancement of mobile devices fostered the boom of HTML5 playable ads. These ads are mini-games that give...

  2. Bravoloto Playable Ad The Bravoloto Playable Ad is part of Marketluck’s campaign to improve the engagement and user-base of their lottery game app. Its gameplay mechanics are similar to the actual Bravoloto app,...

  3. How to Build Interactive HTML5 Ads Interactive HTML5 ads are effective marketing tools that offer high engagement and click-through rates across multiple devices. If you also want to leverage on this technology, here’s a short guide...

  4. HTML5 Game Development Facebook, Twitter and G+ The official HTML5GameDevelopment.org Facebook page up at: http://www.facebook.com/Html5GameDevelopment The official HTML5GameDevelopment.org Twitter account is at: https://twitter.com/#!/gamedevhtml5 The Google Plus page is up at: https://plus.google.com/b/106608051085232600929/ All are updated automatically via the...

  5. Discussion of Facebook Mobile’s HTML5 gaming platform There’s an interesting article on GameZebo talking about the launch of Facebook’s Mobile gaming platform – it doesn’t have a lot of positive things to say right now (which I...

marketing, playable ads, promotional ads
HTML5 News, Industry-2

License HTML5 Games

Are you a company looking to license HTML5 games? We recommend MarketJS.com, a B2B platform for licensing games.

MarketJS has over 300 HTML5 games for licensing. They also provide additional services such as game reskin, custom development, and white label portals.

Html5 Game Development


Follow @GameDevHTML5



WHAT’S NEW

  • GPT3 Voting Board

  • Game Localization For Food Delivery App

  • HTML5 Games in Guest Room Tablets

  • What’s New in Phaser 3.50

  • Particle and Sprite Editors in Babylon.js 4.2



NEW DEMOS

  • Vertical Platformer Games Using GDevelop

  • HTML5 Games for HR Technology

  • Building Vertical Platformer Games using Kaboom

  • Vertical Endless Runner Prototype

  • Particle and Sprite Editors in Babylon.js 4.2


ENGINES

  • Modd.io – User-Friendly HTML5 Game Engine

    Here is another user-friendly HTML5 game engine for your next gaming project. Modd.io game editor uses a sandbox approach in building HTML5 games. No coding is required. Choose from several …Read more

  • Vertical Platformer Games Using GDevelop

    Last time, we introduced GDevelop as a viable option for no-code game engines. Now, let’s try building vertical platformer games using GDevelop. GDevelop comes with two behaviors to build platformer …Read more

  • Best Practices in Building HTML5 Games

    As the saying goes, “Quality is always the result of intelligent effort.” This timeless quote by John Ruskin summarizes most of the best practices in building HTML5 games by today’s …Read more

SEARCH OUR ARCHIVES

CONNECT

rss twitter

HTML5 Game Development is proudly run by 3P Solutions Inc

GOT NEWS?

Send new engines, demos, information and tips to hello@html5gamedevelopment.com

MONTHLY MEETUP

In boston? Join us for the Monthly HTML5 Game Development meetup.

BOOKS

We're in the process of writing a few books about game development. Coming soon!

Copyright HTML5gamedevelopment.com