Playable Ads – Hottest Trend in Mobile Advertising
Google and Windows recently announced their playable ads format, creating a new trend in the digital advertising industry. Advertisers who use playables for their marketing campaigns jumped from 33% in 2016 to 64% in 2017.
Playable ads are interactive marketing tools that provide a mini experience of the promoted game or app. They are usually in the form of HTML5 mini-games that can be finished in 2 minutes or less.
The goal is to show the best features of the promoted app without relying on a long ad copy or static images. It also encourages users to download the full version using a call to action button.
With a short but engaging experience, playables can boost click-through rates and create loyal customers who are willing to provide positive reviews.
Learn more about this effective marketing technique by reading this case study.