Lead Gen Games For a Growing Audience

Lead generation games are great tools for connecting with an audience. A world-famous sneaker care company launched its branded mini-game to tap into its growing sneakerhead community.

Using a straight-forward login system, the game effectively gathers leads from its players during on-site events as well as online campaigns.

Additionally, most of the game’s graphics use items related to the sneaker industry.

Check out the rest of the article here. 


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