HTML5 Playable Ads to Promote Apps

Playable ads are well-known for promoting games due to their engaging approach in attracting new players. This concept is also applicable to promoting non-gaming apps. 

Klekt, an online European marketplace for sneakers, developed a playable ad to promote its mobile app. The ad uses a scratch-and-match game mechanic using sneaker brands to appeal to its intended audience.

The end card of the ad redirects viewers to Google Play or Apple Appstore depending on user OS. To learn more, read the rest of the article here.

 


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