HTML5 Playable Ads for Brands

Traditional advertising strategies can burn your marketing budget, despite its effectiveness. Thankfully, the advancement of mobile devices fostered the boom of HTML5 playable ads.

These ads are mini-games that give users a sneak peek of your app’s features without installing it. With an engaging interface, these miniature apps can improve customer conversion and click-through rates of your brand.

In addition, you can easily track user patterns, drop-off points, and player performance. With this data, you can modify your marketing strategy accordingly.

Since the playable ads are made with HTML5 technology, users can open the ads on any device that can run a modern web browser. They can also share them with their friends on social media or any messaging platforms, thus gaining a wider reach.

Read the rest of the case study here.

html5 playable ads


You might also find this interesting:


  1. Playable Ads – Hottest Trend in Mobile Advertising Google and Facebook have announced their playable ads format, creating a new trend in the digital advertising industry. The number of advertisers who use playable ads for their marketing campaigns...

  2. HTML5 Game Development Facebook, Twitter and G+ The official HTML5GameDevelopment.org Facebook page up at: http://www.facebook.com/Html5GameDevelopment The official HTML5GameDevelopment.org Twitter account is at: https://twitter.com/#!/gamedevhtml5 The Google Plus page is up at: https://plus.google.com/b/106608051085232600929/ All are updated automatically via the...

  3. How to Build Interactive HTML5 Ads Interactive HTML5 ads are effective marketing tools that offer high engagement and click-through rates across multiple devices. If you also want to leverage on this technology, here’s a short guide...

  4. Bespoke HTML5 Games for Food and Beverage Brands This is the first in a series of articles about bespoke games and how can they boost, extend, and positively influence reach and marketing. With ever rising technology, more and...

  5. Hearthstone card effect in CSS An interesting question was posed via Twitter recently. It was about finding a way to create a card browse/hovering effect like the one in the popular card game Hearthstone using...

, ,
HTML5 News