HTML5 Playable Ads for Brands

Traditional advertising strategies can burn your marketing budget, despite its effectiveness. Thankfully, the advancement of mobile devices fostered the boom of HTML5 playable ads.

These ads are mini-games that give users a sneak peek of your app’s features without installing it. With an engaging interface, these miniature apps can improve customer conversion and click-through rates of your brand.

In addition, you can easily track user patterns, drop-off points, and player performance. With this data, you can modify your marketing strategy accordingly.

Since the playable ads are made with HTML5 technology, users can open the ads on any device that can run a modern web browser. They can also share them with their friends on social media or any messaging platforms, thus gaining a wider reach.

Read the rest of the case study here.

html5 playable ads


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