How to Build Interactive HTML5 Ads

Interactive HTML5 ads are effective marketing tools that offer high engagement and click-through rates across multiple devices.

If you also want to leverage on this technology, here’s a short guide to get you started.

Let’s use the Carlsberg beer marketing campaign as an example. This ad features a glowing beer bottle and a sign that says ‘TAP’.

If the user taps the bottle, a short animation of a rugby player holding buckets of Carlsberg beer will appear. This is followed by a call to action that encourages people to follow the brand on Facebook.

Here’s a video of how it works.

If you break down this interactive, it has five elements that you need to focus on.

1.Index.HTML

 This is made from standard HTML5 declarations. Your codes don’t need to be complex. But, it’s important to include a meta viewpoint and links to meta.js and main.js.

2. Main.JS

This is a Javascript file that holds the main application scripts in your ad, hence the name. Using jQuery, you can create image-based pre-load functions, pre-load graphical assets, and DOM manipulation techniques.

3. Main.CSS

Animations can be done in CSS.

4. Visual Assets

To make your ad more enticing, it needs creative visuals related to the brand. For graphics-intensive tasks, it’s best if you delegate it to professional designers.

5. Call to Action

The CTA must be attention-grabbing and appeal to the people’s curiosity to ensure that they’ll click the link.

If you want to learn more about developing effective interactive ads, check this article.