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How to Build Interactive HTML5 Ads

Interactive HTML5 ads are effective marketing tools that offer high engagement and click-through rates across multiple devices.

If you also want to leverage on this technology, here’s a short guide to get you started.

Let’s use the Carlsberg beer marketing campaign as an example. This ad features a glowing beer bottle and a sign that says ‘TAP’.

If the user taps the bottle, a short animation of a rugby player holding buckets of Carlsberg beer will appear. This is followed by a call to action that encourages people to follow the brand on Facebook.

Interactive HTML5 Ads

Here’s a video of how it works.

If you break down this interactive, it has five elements that you need to focus on.

1.Index.HTML

Interactive HTML5 Ads

 This is made from standard HTML5 declarations. Your codes don’t need to be complex. But, it’s important to include a meta viewpoint and links to meta.js and main.js.

2. Main.JS

Interactive HTML5 Ads

This is a Javascript file that holds the main application scripts in your ad, hence the name. Using jQuery, you can create image-based pre-load functions, pre-load graphical assets, and DOM manipulation techniques.

3. Main.CSS

Interactive HTML5 Ads

Animations can be done in CSS.

4. Visual Assets

Interactive HTML5 Ads

To make your ad more enticing, it needs creative visuals related to the brand. For graphics-intensive tasks, it’s best if you delegate it to professional designers.

5. Call to Action

The CTA must be attention-grabbing and appeal to the people’s curiosity to ensure that they’ll click the link.

If you want to learn more about developing effective interactive ads, check this article.

 

Share List

You might also find this interesting:


  1. HTML5 Game Development Facebook, Twitter and G+ The official HTML5GameDevelopment.org Facebook page up at: http://www.facebook.com/Html5GameDevelopment The official HTML5GameDevelopment.org Twitter account is at: https://twitter.com/#!/gamedevhtml5 The Google Plus page is up at: https://plus.google.com/b/106608051085232600929/ All are updated automatically via the...

  2. CodePlayer Tutorial: Make a snake game using HTML5 and jQuery The folks over at TheCodePlayer.com have written an interactive coding tutorial that walks you through the code for making a snake-game in HTML5. The tutorial walks you through the code...

  3. Atari Opens up Development Kit for HTML5 Atari Arcade Atari arcade, the Microsoft sponsored HTML5 re-imagining of Atari’s classic catalog, is opening up it’s development platform: Supported by Internet Explorer and Atari, the new Atari Arcade is a browser-based...

  4. Facebook HTML5 Game Development Page Facebook has a great page on Game Development. It provides links to a number of excellent posts on 2D development as well as some notes on available engines. The page...

  5. Playable Ads – Hottest Trend in Mobile Advertising Google and Facebook have announced their playable ads format, creating a new trend in the digital advertising industry. The number of advertisers who use playable ads for their marketing campaigns...

HTML5 ads, interactive ads, promotional, Tutorial
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MarketJS has over 300 HTML5 games for licensing. They also provide additional services such as game reskin, custom development, and white label portals.

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