Gamification of Goals and Ideas
Choosing the right game to represent goals or ideas is often a hit or miss. However, in a world where gamification is everywhere, the chance of conveying them can be improved.
Goals and ideas can be implemented into tangible objects where players can easily relate. For example, take a look at this advergame below.
BLP insurance developed a block puzzle game to represent its insurance business in the construction industry. Its block-clearing gameplay aims in creating a connection between the company and its construction specialist customers.
To learn more about the advergame, read here.