Bespoke Games for Car Brands
Thanks to mobile devices, car companies don’t need to give a free ride to every customer just to promote their brand.
With bespoke HTML5 games, car makers can bring the thrill of riding a premium SUV or sedan straight to your smartphone.
Bespoke games are tailored to be compatible across every device. They can also be played via website URL without downloading any apps.
When done right, games can provide an immersive experience. Players can do things that can’t be done normally in real life like driving a sports car in a drag race.
Check out these examples of bespoke games created for car companies.
Beat Bozza is more than just a quick online game to promote the new 2017 Hyundai i30. This was also part of Hyundai Australia’s widely publicized contest wherein registered players can actually win a real i30.
The objective is to score as many goals as they can. They’ll be playing against Mark Bosnich, a formidable goalkeeper in real life. Helping him out are several Bozza defenders that form a solid wall in front of Bosnich and the goal.
Thanks to this game, the i30 has become one of the hottest cars in Australia.
Toyota Park Puzzle
This online puzzle was made to promote Toyota‘s car dealership event in America. The game mechanics are similar to the block puzzle that kids play.
But instead of wooden pieces, players will move the cars on the screen to complete each round.
Mercedes Benz Sprinter Game
This puzzle was created for Mercedes-Benz to promote their brand new Sprinter van to the Turkish market. Players will drive a virtual Sprinter model to pick up and drop off passengers. The challenge is finding the quickest route for each passenger.
To improve brand awareness, the Mercedes-Benz logo is placed on the upper portion of the screen. Since players will act as a driver touring around Turkey, they’ll get to feel what it’s like to drive a Sprinter.
Toyota NHRA is the company’s digital signage game for the annual NHRA drag racing competition. The automobile company was a sponsor of the event, and they want everyone to experience the thrill of driving a race car.
The game, which can be played by two people, features five 3D cars. The first one to tap the “Go” button after the signal will win the race.
If you want to learn more about bespoke HTML5 games and how they’re used for different industries, check this page.