Benefits of HTML5 Playable Ads
As digital marketing becomes the most popular avenue for selling a brand, more companies are looking for more engaging ways to capture their audience. One of which is the use of HTML5 playable ads.
These are mini-games that people can play without having to install or download an app. Think of it as a teaser to a product. It captures the essence of a brand in a short but highly engaging experience.
Data gathered from playable ads showed that brands can increase their conversion and click-through rates on Google, Facebook, and Unity Ads.
Another advantage of these ads is that they are made with HTML5 technology. Players can enjoy an immersive experience on any device that can open a modern web browser. They don’t need to download any app and they can easily share it with their friends on social media.
Since these games are engaging, your target audience will associate your brand to a positive experience, therefore creating more loyal customers in the future.
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