Amazing Japanese Interactive Mash Up Video

Even if you don’t understand Japanese, this interactive mash up video will daze and amaze you. This has got to be the most elaborate advertisement for a cookie brand. Japanese food company Nissin, famous for their instant ramen products, created the video to promote their popular cookie called Coconut Sable (ココナツサブレ, literally pronounced co-co-na-tsu-sa-bu-re).

The visual appearance of the animation in the video changes when one or more of the buttons are pressed. For instance, the yellow button when activated makes the girl and objects in the video take on a wire frame appearance, the green one makes low-poly animals appear, the blue one creates a Salvador Dali-esque background, and the pink one produces a tunnel/kaleidoscope effect on the screen.

Clicking on each of the four buttons also activates a different music track. Amazingly, each song was written by a different artist! The schoolgirl uniform-clad all-female band that performs the songs and is seen in the video is Japanese rock idol group 5572320 (五五七二三二〇) who made their debut in 2015 under Sony Music.

So get your headphones on an experience the sights and sounds of Coconut Sable here. You can read about 五五七二三二〇 and the musicians who collaborated on this video here (You may need to use Google Translate).